The Highest Paid Digital Marketing Jobs

Digital Marketing is an area of study that has exploded in the last few years due to the innovations that have been taking place on the internet, social media and data collection. Digital Marketing skills are more in demand than ever before.

The skillset necessary to compete in the business world has grown exponentially.

As a result, there is an increase of digital marketing courses in Ireland. If you want to find out more about the world of digital marketing, check out Galway Business School's semester course in digital marketing, Global Digital Marketing. 

The internet exploded when email allowed general users to take part in communicating with one another. Before email, the computers and the internet were for specialists who were able to code to be able to use it. Email allowed users to use the internet to communicate for free and this radically changed the demographic of the average internet user in the years to come.

Social media has gone one step further than this by allowing users to personalise their online presence without having to get their hands dirty and code themselves. With innovations in both design and user experience, it has become commonplace for non-techies to be able to use the internet. People are now able to upload whatever they like to the internet; photos, videos, stories, 360 videos, livestreams. All of this information that people are sharing is valuable for businesses who want to know more about their customer base. Social media companies have been capitalising on the amount of data that users are happy to share by selling it to the highest bidder. Smartphones and portable devices have begun to shape the way we interact with all of this data in the way that we are able to share information about ourselves easily with the world.

Digital Marketing is an area of study that has exploded in the last few years due to the innovations that have been taking place on the internet, social media and data collection. Digital Marketing skills are more in demand than ever before. The skillset necessary to compete in the business world has grown exponentially. As a result, there is an increase of digital marketing courses in Ireland. Galway Business School runs a semester course in Global Digital Marketing. 

Companies are learning more about their target markets and are better able to respond quickly to changes in consumer behaviour. 

The internet exploded when email allowed general users to take part in communicating with one another. Before email, the computers and the internet were for specialists who were able to code to be able to use it. Email allowed users to use the internet to communicate for free and this radically changed the demographic of the average internet user in the years to come.

Social media has gone one step further than this by allowing users to personalise their online presence without having to get their hands dirty and code themselves. With innovations in both design and user experience, it has become commonplace for non-techies to be able to use the internet. People are now able to upload whatever they like to the internet; photos, videos, stories, 360 videos, livestreams. All of this information that people are sharing is valuable for businesses who want to know more about their customer base. Social media companies have been capitalising on the amount of data that users are happy to share by selling it to the highest bidder. Smartphones and portable devices have begun to shape the way we interact with all of this data in the way that we are able to share information about ourselves easily with the world.

There are plenty of digital marketing courses popping up around Ireland to meet the growing demand for all these new skills. We have compiled a list of the highest paid digital marketing jobs that will be within your reach after completing a diploma in digital marketing.

Here are the top 5 highest paid digital marketing jobs in no particular order...

#1: Social Media Marketing Manager

Most businesses should set up a social media page or several across different platforms. It depends largely on the size of your company and what type of a company they are as well. Most of the bigger Social Media websites are free to set it up and are easy to get started with. Running a strong social media marketing strategy is a different story. It requires a lot of trial and error and sometimes a little bit of luck. Companies can allocate a budget towards paid advertisements as well and reach a larger demographic, or just focus on organic traction through producing excellent content. Our diploma in Digital Marketing gives students the skillset necessary to compete across different platforms.

#2: Data Analyst

Google allow you to collect information about your website’s users for free. Businesses are able to see what pages on a website most users are starting off on and where users are getting bored and clicking away from your website. This information is crucial for the design of your website and how you develop your customer’s journey. If a high percentage of traffic that comes to your website are clicking elsewhere, then it’s time to change the website’s design.

#3: Search Engine Optimisation Specialist

This is probably one of the more technical roles and it requires a steeper learning curve when enrolled in a digital marketing certificate course. Search engine optimisation is the process of using Google to rank your website highest when potential customers use it. It involves gathering data from Google Analytics about how people are reaching your site, then writing content that will rank your website higher in comparison to your competitors.

#4: Content Writer

Your online presence will not stand tall unless your website is filled with excellent content. This can mean blogs, video, vlogs and images. It allows for creative expression within the boundaries of relevance to the business’ goals and message. Content can be created to suit search engines’ data and optimised for high rankings or else to inform. A diploma in digital marketing will give the basics of writing great optimised content. You can get very technical with this one by tricking the algorithms that make search engines like Google. This is important to know about but above all else, you should write content that people find interesting.

#5: Digital Strategist 

It is the role of a digital strategist to synthesize the aspects of the business’ aims and formulate a plan for how a company might utilize their resources. Not all avenues will be relevant for a business. It might not be as relevant for a company to set up an Instagram or a Linked in account. A digital strategist will formulate a plan of attack for how to maximise a firm’s online potential. Digital strategy is a topic that will be covered in our diploma in digital marketing.